“When this kind of fire starts, it is very hard to put out.”
I'm a designer with 25 years+ experience, specialised in digital design, and with a passion for holistic experiences.
In my spare time I design posters and record covers (as I write this in January, 2025, I’ve been grateful to design over 100 covers).
I’m experienced in leading creative teams, developing business strategies, concepts and products – as well as UI, UX, identity and packaging design.
I’m currently happy to be working as the product design lead at NRK TV (Norwegian broadcaster).
Some of my commercial clients include NSB, Post- og teletilsynet, Ringnes, Hellstrøm, Eniro, NPRO, Egmont, Powel, Forvaltningshuset, Oslo International Film Festival, Egmont, Film fra Sør, Olavsfestdagene, Crispin Glover Records and Rune Grammofon.
Experience
NRK (Norwegian Broadcasting Corporation)
Product design lead
2018 – 2024
6 years+
Int.
Creative Director
2011 – 2018
7 years
Scandinavian Design Group
Senior Designer
2007-2011
4 years
Klapp Media
Graphic/interactive designer
2000-2007
7 years
Scanpartner
Graphic/interactive designer
1999-2000
1 year
Extend
Graphic/interactive designer
1 year
1998-1999
Misc
Guest teacher for design master students, The Oslo School of Architecture and Design (AHO), 2017-2024
Lead of Grafill Interactive group, 2015-2016
Jury, Visuelt design contest, 2011
Exhibition, photography, Soli-Brug, Råde, Norway, 2011
Exhibition, silk printed posters and covers, Olavshallen, Trondheim, Norway, 2018
Awards
NRK identity med Anti og Heydays
- D&AD Yellow pencil (2024)
- Visuelt (2024)
- Doga-merket (2024)
Soup (music packaging, with photographer Lasse Hoile)
- Visuelt 2022, Gold
- Edawards 2022, Silver
Statoil - “Deep Dive” (website) with SDG/McCann
- Visuelt 2012, Gold
- Farmandprisen Beste 2012
- Webby Award Winner 2012
Statoil - “Gas Machine” (website) with SDG/McCann
- FWA - site of the day
- Merket for God Design
- European Design Awards, Bronze
- Webby Award Winner 2011
Statoil (corporate identity) with SDG/McCann
- Merket for God Design
Oslo International Film Festival with Halvor Bodin
- European Design Awards 2009, Bronze
Eniro/Gule Sider (app) with SDG
- The Webby Awards, Honoree
- Apple app of the month
Lasse Marhaug (music packaging)
- Music Design Awards, Winner, 2010
Patrik Fitzgerald (music packaging)
- Independant Music Awards
Hervik (packaging) med SDG
- Merket for God Design 2011
Bladed (music packaging)
- European Design Awards, Gold, 2016
Thanks to Lorenzo Mariani for the drawing of me as the Log Lady / mashup with Joanna Newsom’s “YS” cover (a favourite album of mine), and to Kim Ramberghaug and Jessika Thörnqvist for the lovely photos of the record covers. Drop me a line: hgjelseth at gmail dot com.